When Uber said it wanted to become in the transport industry what Amazon is in the retail industry, the worst anyone would have done would have been to doubt it. The company that has revolutionized road transport since its entry into the cab business is now going full throttle.
It is already offering more than taxi services. It is customizing these services so that users of all income brackets can find even smaller cabs than your usual Uber car. On top of that, in some countries, the Uber app can now be used to hail motorcycles for an even faster response and cheaper ride.
Uber has also gone as far as swallowing Jump, a company that enables people to share bikes. It is diversifying from the taxi business and delving into the automobile leasing business.
And that’s not all. The company is now bringing scooters into the fray. In a September 2018 address, Uber chief Dara Khosrowshahi made the bold statement that his vision is to ensure no one owns a car in the future. The CEO said he was even ready to take a financial knock to ensure that this dream comes true.
Dara’s (and Uber’s) dream appears like a great idea that would be of great benefit in more ways than one. For one, it would reduce the need to spend a lot of money on the purchase of vehicles which are not used enough to justify their cost. Commuters would only need to get cars when they actually have to use them. Also, the availability of many transport modes – vehicles, motorbikes, and scooters – would ensure efficiency, by encouraging the use of the most convenient mode for a specific trip.
Overall, there would be a great reduction of congestion on our roads. The economy would enjoy a boost as fuel consumption would go down.
Over to you, Uber!